HopeMakers: Disrupting the legacy of trauma.

Episode 11: Quantum Leap: From Corporate Comfort Zone to Transformational Purpose with Alexandra Ionitta

Dr Erica Bowen

In this inspiring International Women's Day episode, host Erica Bowen speaks with Alexandra Ionitta, a 27-year-old mindset coach who made the bold decision to quit her dream corporate job - travelling the world for a global company—because despite having everything she thought she wanted, she felt miserable and disconnected from herself.

Alexandra shares the moment she recognised she was "living for the weekend," that quiet whisper of intuition telling her something had to change. Without any backup plan, she handed in her resignation and began travelling solo through Asia, searching for the connection with herself that she'd lost. This journey eventually led her to discover web design, then mindset work, and ultimately to studying with Bob Proctor and other leaders in the field of subconscious reprogramming.

The conversation explores the crucial difference between being "interested" in change versus being "committed" to it—the difference between doing what's convenient and doing whatever it takes. Alexandra explains the distinction between self-confidence (believing you can do what you're already doing) and self-image (seeing yourself as the person who has already achieved what you desire), emphasising that without the right self-image, you'll sabotage even the best strategies.

Alexandra discusses why personal development often gets dismissed as "fluffy" or ineffective—it's not that affirmations and visualisation don't work, but that people do them without genuine belief, which makes them useless. She explains how she experienced quantum leaps in her business (earning in months what previously took a year) by changing her internal programming rather than just working harder on external strategies.

The episode addresses crucial themes for women, including the socialisation to serve others first, the difficulty of asking "what do I really want?" when we're bombarded by expectations, and the revolutionary act of filling your own cup first (which actually gives you more to offer others, not less). Alexandra challenges the language around goals—shifting from "losing weight" to "releasing what doesn't serve you," from punishment to self-love.

She introduces powerful practices including: daily visualisation of your desired future self (even if it feels like pretend at first), looking in the mirror and declaring self-love until it feels true, and using gratitude as a bridge from negative states to positive ones. The core message is that hope—belief in yourself and your power to create change—is the foundation everything else builds upon.

Key Takeaways:

  • The difference between being interested in change and being committed to it
  • Self-image (who you see yourself becoming) matters more than self-confidence
  • Every strategy fails without the right mindset and belief system underneath
  • The importance of disconnecting from external influences to discover what YOU truly want
  • "Releasing" rather than "losing" creates a healthier relationship with change
  • Loving yourself NOW, before achieving your goals, is what makes transformation possible
  • Gratitude serves as a bridge from negative emotional states to more positive ones
  • Action reveals the next step—you don't need to see the whole staircase before starting
  • Three daily practices: let go of the past each morning, visualise your future self, practice gratitude
  • Everything happens FOR you, not TO you—there's always a lesson for your growth